In this glimpse of San Francisco, we turn to SF Made to help us pay Tribute, and tell the story of, manufacturers in San Francisco. Having been founded only 3 years ago, SF Made may be considered nascent in the non-profit sector. However, in their time, they have established themselves as a venerable [...]]]>

In this glimpse of San Francisco, we turn to SF Made to help us pay Tribute, and tell the story of, manufacturers in San Francisco. Having been founded only 3 years ago, SF Made may be considered nascent in the non-profit sector. However, in their time, they have established themselves as a venerable voice in the manufacturing sector, both locally and nationally.
Utilizing manufacturing gems: Poco Dolce , Timbuk2 , & Hello!Lucky designs , we are able to see the vibrant manufacturing culture which exists in this city we love.
Please support SF Made, and all of its members celebrate SF Made week, this week, by checking out their event calendar .

Happy Valentines Day SF

#Video | Tellason

In our second video, I was inspired by Tellason’s straightforward mantra of just doing things the right way. I initially wanted to tell their story through personal narration, however after speaking with them over coffee, I was inspired by the broad implications of their [...]]]>

#Video | Avedano’s

One day last year I met a guy named Chris Arentz through a mutual friend. After a few informal meetings we learned that we were attending the same bachelor party. Since I had a car and he was to provide the banquet dinner for [...]]]>

#Video | Avedano’s

One day last year I met a guy named Chris Arentz through a mutual friend. After a few informal meetings we learned that we were attending the same bachelor party. Since I had a car and he was to provide the banquet dinner for a large group of men hence necessitating his transport of a large amount of meat, it was decided that we would carpool up to Tahoe together. Chris asked if I could pick him up from his work on our way out of town to “make things way easier”. I obliged and took down the address. I arrived my first time to the Cortland corridor and parked directly in front of Avedano’s Holly Park Market. Chris looked at my car, assessed that it was of ample size disappeared into the wooden door meat locker and emerged with two large coolers filled with chicken parts and steaks that I logically surmised to amount to roughly 38 cows.

On our journey to Tahoe Chris shared with me his story of how he became a butcher, and the style of butchery which Avedano’s practices. It’s a small neighborhood butcher shop that specializes in whole animal butchery, using older techniques that evade modern machinery. I don’t know if it was my close proximity to him while he spoke of: his history as a butcher, or the art of butchery and charcuterie as a whole, but I was entranced. I had to film the story of this butcher shop.

At that moment I knew I had to tell the story of Avedano’s and others like it.

I only hope to have provided an accurate assessment of the attention to detail and passion which inspired the videos in the first place. And I hope to continue telling the stories of those who inspire others through their passion and craft.

Avedano’s Appeteaser